Sales of the Xbox 360 more than doubled to 443,500 units, regaining the top spot for the first time since September 2007, Port Washington, New York-based researcherNPD Group Inc said in a statement.
Consumers bought 253,900 Wii players, little changed from a year ago, while sales of Sony Corp’s PlayStation 3 gained 76 per cent to 214,500 units.
“Xbox 360 was the top-selling hardware platform for the month, driven by sales of the new slim format,” Anita Frazier, an NPD analyst, said in the statement. The console last occupied the top sales spot when Microsoft released its “Halo 3” exclusive title almost three years ago, Frazier said.
The demand for Xbox 360 bolstered overall sales of hardware 12 per cent last month, helping offset the 8 per cent decline in software revenue, the report said.
Sony and Microsoft hope to increase sales by introducing motion controllers later this year, while Nintendo will upgrade its handheld-player lineup with a model allowing users to see 3D images without wearing special glasses.
‘NCAA Football 11’
Sales of Nintendo’s DS portable player fell 26 per cent to 398,400 last month, NPD said. Sony’s PlayStation Portable handheld sold 84,000 units, a 32 per cent plunge from a year earlier, it said.
The best-selling game in July was “NCAA Football 11” from Electronic Arts Inc, which sold 368,000 copies for the Xbox and 298,800 copies for PS3, NPD said. PC game sales more than doubled as retail purchases of “StarCraft II” from Activision Blizzard Inc. totaled 721,000 units.
Microsoft in June shipped a new Xbox machine
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